Selected Topics in New Product Development and Innovation research: a workshop with Professor Abbie Griffin.
Research in the domain of Innovation Management was initiated in the early 1970’s. Research in the domain of New Product Development started in the early 1980s.
Over the last 40 years, topics within the domains have expanded, publishable research questions and methods have evolved over time, multiple journals have entered the field to provide publication opportunities, and the field has expanded enormously from a few isolated researchers to a cadre of over 250 academics internationally, investigating numerous topics.
However, even with an expanded number of journals publishing in the domain, obtaining publication is becoming more and more difficult.
- Reviews the path that academic research in New Product Development and Innovation Management has taken over the last several decades;
- Analyzes a number of published proposed research agendas to inform your selection of appropriate research questions, given the current state of research in the domain.
Professor Abbie Griffin
Abbie Griffin holds the Royal L. Garff Presidential Chair in Marketing at the David Eccles School of Business at the University of Utah. She was a member of the Board of Directors of Navistar International, a $ 13 billion manufacturer of diesel engines and trucks from 1998-2009, and was the editor of the Journal of Product Innovation Management, the leading academic journal in the areas of product and technology development, from 1998 - 2003.
Professor Griffin’s research investigates means for measuring and improving the process of new product development. She has published many papers in journals such as Marketing Science, Journal of Product Innovation Management, Industrial Marketing Management, Journal of Marketing Research, Marketing Letters. IEEE Transactions on Engineering Management, Entrepreneurship Theory & Practice and R&D Management.
She earned an MBA from Harvard University and received a Ph.D. in Management of Technology and Marketing from the Massachusetts Institute of Technology. Abbie Griffin full bio.
This workshop is open to interested staff and HDR students. To register your interest please email email@example.com
HDR students please include a 100 word Expression of Interest explaining what you expect to gain from the workshop in relation to your thesis.
Closing date: 5pm Thursday 9 February 2017