The creative duo joined the LaunchHUB program, which equipped them with the skills to turn their dream into a reality.
“The fashion program in university didn’t have a strong business focus, so we learnt the basics of business [at LaunchHUB],” said Tamsin.
“It helped us set up our pricing structure, the mentors and their vision of branding has been so in line with us.”
Part of their vision was also to promote ethical and sustainable fashion. Their experience as designers had opened their eyes to the unethical practices that were rampant in the fashion industry. Horrifying events such as the 2013 Dhaka garment factory collapse in Bangladesh, as well as the increased awareness surrounding fabric wastage and pollution from dyeing practices has sparked a call for the industry to adopt ethical and sustainable practices.
“I used to feel ashamed to tell people I do fashion,” said Nadia. “I felt that a lot of people judge me, saying that it’s very vain and frivolous. But fashion is also very powerful.”
At Work Shop Studio, Nadia and Tamsin make sure to incorporate sustainable practices in their work. They do small production runs for their labels to combat the fast fashion mentality and Tamsin only uses deadstock and biodegradable fabrics.
“I’m also very conscious about the lay of pattern on fabric to minimise the waste,” explained Tamsin. “And not use trims that are particularly harmful such as plastics or zips that are difficult to recycle.”
In an industry where people are hesitant to share contacts and information, Nadia and Tamsin believe that doing the opposite is crucial in promoting ethical and sustainable fashion.
“It took me eight years to find the right fabric supplier to provide ethical and sustainable fabrics. You need to do the legwork to create that portfolio, but I don’t see the point of withholding that information,” said Tamsin.
“The more people use those resources, the more money those companies will get and the more popular and mainstream [ethical and sustainable] fashion will become,” Nadia explained.
In addition to days where workshops are run, Work Shop Studio opens to the public every Saturday, allowing people to witness the origins of garments and how they are made ethically and fairly.
“The long-term vision is for people to rent the space the display their work. As we gain clients that way, we will open on more days and become a full-fledged store,” said Tamsin.
With their winning personalities and conviction, these women well are on their way to transform the fashion industry from within.