Be true to you | Natalie Truong's story

Natalie Truong reflects on being a senior marketing manager and studying a MBA (Executive) at RMIT.

This video depicts scenes of Natalie Truong driving along the streets of Melbourne at night, observing everyday people. The dialogue is entirely in voiceover and uplifting music plays throughout.

Duration: 1:59 mins

I like to start with where someone's from. I guess by walking in their shoes, I can look at the context of their life. I can see the world they see.

[Screen title] Curious

When you’re trying to create messages and trying to be unexpected, I think you need to observe people’s behaviours and only then can I really begin to understand them better.

[Screen title] Observant

There’s something really magical about watching people go through their everyday routine. There’s a real rhythm to it.

If you look closely enough you start to see the patterns. there’s common threads you pick up on and my job is to make sense of it all.

[Screen title] Natalie Truong, MBA (Executive)

I’m Natalie Truong, I studied the Executive MBA at RMIT University.

[Screen title] Natalie Truong, Head of B2B Marketing (Pacific), Mercer

I guess one of the most critical things I’ve learned, you need an absolute mixture of people in order to do your work really well.

So if you’re going to put something out there, it’s important that you make sure you’re heard.

With marketing, the most important thing is to be relatable, to be absolutely relevant otherwise you’ll get found out really quickly.

So I consider it my role to have one ear to the street. Like mum always said, I’m street smart. Some call that research, I just call that second nature.

[Screen title] Be true to you

[Closing credits]
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CRICOS: 00122A | RTO: 3046

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