VIDEO
Study Marketing
RMIT's high quality, industry responsive programs produce some of Australia's most employable graduates. Madeleine Stone and Kim van Korven share their story.
VISUAL: Marketing. Learn more about studying Marketing at RMIT. RMIT University logo.
VISUAL: Madeleine Stone, Bachelor of Business (Marketing) – Applied speaking to the camera.
Madeleine Stone: Marketing, to me, has always been a very creative side of business. It’s, of course, based in traditional business practices and everything boils down to the numbers but it gives you the opportunity to also be a bit more creative and innovative with different structures. Definitely working with brands, you have the opportunity to do some really fun creative things and you get the opportunity to work with everyone across the business ‘cause it’s a ...
VISUAL: Video of Madeleine Stone speaking on the telephone in an office.
Madeleine Stone: ... very cross?functional role.
VISUAL: Video of Madeleine Stone sitting at a desk in front of a computer screen and speaking to someone off?screen.
Madeleine Stone: I chose RMIT because ...
VISUAL: Video of Madeleine Stone standing against a wall, smiling and speaking to someone who is off?screen.
Madeleine Stone: ... of the industry?based learning ...
VISUAL: Madeleine Stone speaking to the camera.
Madeleine Stone: ... the Applied part of my degree that we do a year out working in industry. I’ve learnt so much and met so many people and it’s ... was absolutely critical ...
VISUAL: Close-up of Madeleine Stone typing on a keyboard at an office desk, camera pans up to Madeleine’s face as she is typing and looking at the keyboard which is off?screen.
Madeleine Stone: ... in me securing my graduate role. In marketing, we ...
VISUAL: Video of Madeleine Stone speaking on her mobile phone. A glass door behind her is reflecting city buildings in the background.
Madeleine Stone: ... did a lot of group assignments and we’re working with people ...
VISUAL: Madeleine Stone speaking to the camera.
Madeleine Stone: ... across all different disciplines within business. So that was one of my favourite things; getting different expertise and different knowledge, working in a group to ...
VISUAL: Close-up of Madeleine Stone typing on a keyboard at an office desk, camera pans up to Madeleine’s face as she is typing and looking at the computer screen.
Madeleine Stone: ... develop a project or an assignment that was comprehensive ...
VISUAL: Madeleine Stone speaking to the camera.
Madeleine Stone: ... and not just purely focused in marketing but also really business?focused.
VISUAL: Kim van Korven, Bachelor of Business (Marketing) – Applied, speaking to the camera.
Kim van Korven: The reason I studied Marketing was to bring together what I was good at and what I had a passion for. So through high school I was really passionate about Art subjects such as media studies ...
VISUAL: Video of Kim van Korven talking and laughing with an unidentified female who has her back to the camera. Kim is holding her smartphone in her hand and is standing in front of a glass door which is reflecting the city buildings in the background.
Kim van Korven: ... and graphic design. But my abilities were in Mathematics and ...
VISUAL: Kim van Korven speaking to the camera.
Kim van Korven: ... English so Marketing was the way to bring those two sides together.
VISUAL: Video of Kim van Korven standing outside on RMIT’s campus smiling and speaking with an unidentified female with her back to the camera.
Kim van Korven: RMIT offered the co-op program in the third year of our ...
VISUAL: Kim van Korven speaking to the camera.
Kim van Korven: ... Marketing degree and, I think, this was a really good option for me to gain industry experience and have networking opportunities before I’d even graduated; in a supported environment, as well, which was really good. And that’s where I’m working now so clearly ...
VISUAL: Video of Kim van Korven standing on the steps outside RMIT’s Building 13 – Emily McPherson’s Building and smiling at the camera.
Kim van Korven: ... it’s of benefit.
VISUAL: RMIT University logo and www.rmit.edu.au.
End of video
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Copyright statement
Copyright © 2014 RMIT University. All rights reserved.
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This item is available to RMIT University staff for official RMIT educational or promotional purposes. All uses outside of official educational or promotional purposes must be used with permission. Please contact copyright@rmit.edu.au for permission.