VIDEO
The Textile Design Project
Fashion and homewares brand Country Road is so impressed by the work of three RMIT University textile design students, it may put their creations into production.
VISUAL: Country Road logo on blue background
VISUAL: Throughout the video, a series of montages show RMIT students and country road designers interacting at the Country Road offices, looking at designs,sketches, and different patterns, fabrics.
SOPHIE HOLT SPEAKS: This is a video of a recent collaboration that our textile designers did with the RMIT textile students. We’ve got a fantastic team of three textile designers, who all went to RMIT themselves. So they had this great idea to come up with a concept to do a collaboration with current students. we gave the students a real life brief, similar to something our team receives from the design team in-house. we wanted the students to really engage with the brand and the brief and just to let their imaginations to flow and come up with some fresh ideas. during the masterclass it was a great opportunity for our country road team to share their knowledge and expertise with the students, it was really great for our team to see the student’s ideas and to work through them from a raw state.
SOPHIE HOLT SPEAKS: Right from the beginning, megan’s work really stood out to us. Her aesthetic is very on-brand, it’s modern and refined yet still on trend and perfect for our business.
VISUAL: Country Road logo on blue background
[END OF TRANSCRIPT]
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Copyright © 2014 RMIT University. All rights reserved.
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This item is available to RMIT University staff for official RMIT educational or promotional purposes. All uses outside of official educational or promotional purposes must be used with permission. Please contact copyright@rmit.edu.au for permission.