Explore Marketing

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Hi, my name is Dr. Kieran Tierney, and I'm the program manager of undergraduate marketing programs here at RMIT. I've been program manager of these degree programs for two years, and I worked as a course coordinator and lecturer at MIT for more than 10 years. Today, I'm going to tell you a bit about RMIT's suite of marketing programs. I'll explain some of the key learning outcomes of each degree, the structure of the programs, and the kinds of projects you can expect to work on as a student. I'll also explain the pathways into the programs, and career outcomes. These programs are world-renowned and allows students to work across a variety of disciplines to replicate the real world experience you will need once you start your career. It's my privilege to be part of the marketing community at RMIT. And I'd love to welcome you to one of our programs.

Before I start, I'd like to acknowledge the people of the Woi wurrung and Boon wurrung language groups of the Eastern Kulin nations, on whose unceded lands we conduct the business of the university. RMIT respectfully acknowledges their ancestors and elders, past and emerging. And while we conduct our work remotely, I want to pay my respect to the wider unceded lands of this nation.

At RMIT, we focus on developing skills, knowledge and practices that link you with industry. We examine markets, how they operate, how consumers behave. And we look at things like product innovation and digital marketing through some of our unique advanced courses. We offer two degrees. The first one is the Bachelor of Business (Marketing), and this is a three year degree, which has an ATAR of 68. The second degree is a Bachelor of Business (Marketing) (Applied), which is a four year degree. And that has an ATAR of 80.

As you can see from these slides, we offer many pathways into both the Bachelor of Business (Marketing) and the Bachelor of Business (Marketing) (Applied). Make use of this tool to explore the options that you have to study with RMIT, or you can visit pathways.rmit.edu.au.

Let me tell you first about the Bachelor of Business (Marketing), the three year degree. This course is structured across three years, and as you can see from this slide, there are a number of courses that are highlighted in dark blue. These courses are what we call our common core courses. Every student who studies a bachelor of business will study these courses. They provide a foundation for understanding how businesses operate, the context in which they operate, and the tools and theories and practices that are used to operate businesses.

The other subjects, that are highlighted in light blue are our more advanced marketing courses. In the first year, you will get the opportunity to study by behavior. This gives you a flavor for the more advanced, in-depth marketing courses. You'll also notice that in years two and three, you have the opportunity to customize your degree by choosing electives, or a minor, or even a second major. This gives you the chance to tailor the degree to suit your ambitions, your strengths, and really what you want to achieve once you've graduated from university.

Next, I'll tell you about the Bachelor of Business (Marketing) Applied). This is our four year degree, and the structure of this degree is similar to the three year. However, you will notice that in year three you'll be placed in industry, so that you get the opportunity to work on real business challenges and apply the theories that you've been learning in the first two years. You'll submit two assignments, which are based on the industry challenges that you work on during that period of time. After year three, you'll come back with all that experience that you've picked up in industry, on top of the theories that you've learned in the first couple of years. In year four, you'll return to university with all that experience that you've picked up from working in industry, and then finish the final four marketing courses, and then have the opportunity, again, to take minors or electives to round off your degree and to customize that to suit exactly what you want to achieve when you graduate.

Let's talk now about our industry connections. I've already mentioned to you about the work-integrated learning placement in the four year degree. However, we also develop industry connections and bring industry into the classroom to work across many of our courses throughout the duration of your degree. What this means is that we partner with real organizations, who present real business challenges for you to work on, on your assignments during your courses. This gives you the chance to build networks with industry and build up the experience of applying the theories that you're learning. We also offer the fast track innovation program, and this course will allow you to work with mentors, and develop and present solutions for real world problems. All of this adds to RMIT's strong connections with industry, that allow you to build up the skills that are needed with industry, contemporary practices that are used by industry, and graduate ready for work.

Having mentioned that we partner with industry, let me show you some of the organizations that we've worked with over recent years. You'll notice from these brands that we have quite a spread between large, multinational, profit-making organizations, as well as nonprofit organizations that contribute back to society. At RMIT, while you're learning how to work in industry, we strongly believe in making a contribution back to society. And that's why at RMIT, we make a point of also partnering with organizations that make a contribution to the greater social good, and give you exposure to many different aspects of industry.

To further illustrate the strength of industry connections across our programs, let me tell you about the L'Oreal Brandstorm Competition. This is a competition involving universities from across the globe. Students get the chance to work on brand challenges within the L'Oreal portfolio to develop innovative solutions. Let me tell you that RMIT is the most successful participant in Australia. Students from RMIT, during the competition, have won eight times in total. That's more than any other university in Australia, and in fact, we've won this four times in a row. This demonstrates the quality of the learning experience that our students receive on our marketing programs, and demonstrates the skills and qualities that they develop to be successful in industry.

RMIT is also a globally-connected university. We have partnerships with over 215 universities across the globe. While studying on our degree programs, you'll have the opportunity to study at universities across Europe, Asia, Africa, North America, and South America. We have partnerships with universities such as Aarhus, in Denmark, and we also have a campus in Vietnam, in Hanoi and Saigon. This gives you the opportunity to experience industries in different cultural settings, and broaden your experiences and understandings of how businesses operate across the globe.

So what does all this mean for the trajectory of graduating students, on their pathways into industry? Well, let me show you here just some of the organizations that our graduates have recently found jobs with. I think it's worth noting here that there's a range of many different companies that our students have successfully got jobs with, but also many different types of roles. And you can see from this slide, some of the roles include those that are fully digital, and those that are in the real world. This, again, demonstrates the level of quality of skills theory, and practice that our students learn while studying degrees at RMIT and shows how successful they can be against the competition when they go out to win jobs.

The following slides provide an in-depth look at the entry requirements to both of our degrees, that is, the Bachelor of Business (Marketing) three year degree, and the Bachelor of Business (Marketing) (Applied), the four year degree. Please take time to review these and see what your options are, and if you have any questions, please refer to the RMIT website.

Finally, let me show you the important dates for enrollment and when classes begin in 2021. Please note that orientation will take place in the week of the 22nd to the 26th of February, and while classes begin on the 1st of March, you have until the 8th of March to enroll for semester one.

Let me end by saying thank you for taking time to hear about our fantastic undergraduate marketing programs at RMIT. For more information about marketing studies at RMIT, check out our website, or call, study at RMIT on 9925-2260. Take care and have a great day.

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