Emeritus Professor Margaret Jackson from the Graduate School of Business and Law and Jonathan O’Donnell, from the College of Design and Social Context, have spent three years working with small businesses, government and industry to develop the Simple Privacy tool.
Jackson said while most of Australia’s small businesses were not legally bound to have privacy policies, they should if they are online.
Small businesses make up 96 per cent of Australian businesses.
Simple Privacy will allow businesses to show, and customers to understand, what will happen to personal information collected by their website.
“That just isn’t appropriate and can lead to problems.”
O’Donnell said the site was a community service for small business because they did not have access to the legal advice of bigger firms.
“Customers don’t read privacy policies all the way through, and if they do, they don’t really understand them.
“They are usually incredibly long and complex documents that may not be legally compliant.