RMIT students from Melbourne and Vietnam have gained international work integrated learning experience developing communication strategies for RMIT Vietnam in Hanoi.
The group worked on a collaborative project producing new strategies for Hanoi City campus to attract more exchange students from Melbourne.
Over an intensive two weeks, students had to develop creative communication strategies and produce some prototype tools to use in the campaigns to present to the University’s stakeholders.
Tim Costigan, Head of the Professional Communication Department and one of the ICP course lecturers, believes the study tour has so far been an overwhelming success.
“We have put Melbourne and Hanoi RMIT students together in a ‘hot lab’ where they must perform fast creative and fast execution under industry-type conditions,” he said.
“The students have formed project working groups across cultural and disciplinary lines and have already produced strategies and draft prototype communication tools.
“It's been amazing watching these groups form and perform and to see how well the students are adapting to these exciting but tough conditions.”
Melbourne student Madison O’Riordan said the emphasis on learning about her Hanoi counterparts’ culture through the project has improved her understanding of Vietnamese work ethic.
“My experience with the study tour so far has been one of collaboration and learning in all senses of the word,” she said.
“It has been so easy to immerse myself in the Hanoi lifestyle and by working and socialising with my Vietnamese peers I am better able to understand the culture and the work ethic of people that are different from myself.
“The food has been great, but the people have been even better.”
Hanoi student Hien Nhu agreed that the cross-culture collaboration has uncovered the similarities between him and his colleagues.
“Working on how to attract Melbourne students to go to Hanoi gives me chances to explore aspects of Melbourne students' lifestyle such as their favourite social activities and cuisine,” he said.
“And I found out that we have many things in common, such as the 'coffee culture' – we love to hang out with friends at beautifully designed cafes.”
Story: Sharon Webb