Horse racing aficionado and RMIT Business alumnus Tanya Fullarton shares her journey on kick-starting Join the Dots Marketing.
What did you study and what made you choose that program?
I enrolled in RMIT’s Diploma of Marketing immediately after high-school as I wanted to get straight to work in the horse racing industry’s marketing field.
What did you do after completing the program?
I worked in a part time capacity for Moonee Valley Racing Club while I applied for full time positions in the Horseracing Industry. I eventually got a position at Victoria Racing Club/Racing Victoria, in which I stayed for eight years.
Did you enrol in any further studies?
While working, I went back to RMIT and studied a Bachelor of Business (Marketing) part-time, with my workplace covering the majority of the tuition. My studies set me apart from my internal competitors - I received a promotion on every 12 to 18 months. I was also awarded a scholarship to travel overseas to learn the Horse Racing Business in the United States, the United Kingdom, Ireland and Hong Kong.
What were the highlights of your studies?
Studying at RMIT exposed me to culturally diverse backgrounds and people. I even got to travel to Milan in Italy for the RMIT international intensive study course - it was an incredible experience.
How did your studies prepare you for the pressures of professional work?
Studying part-time and working full-time conditioned me - to this day I still work very long hours when required, which is quite often in my field of work. Being disciplined enough to work full time and study part time is difficult, especially when your friends are out having fun. I learned to be task oriented, manage my time well, multitask, and to retain a lot of information concurrently from various sources.
Any other transferable skills from your studies?
It was only when I had to build relationships with colleagues, other businesses - clients, sponsors, suppliers - and management that I realised how many of the core fundamentals of business and marketing I’d picked up from my studies. For example, group assignments taught me how important it is to spend time identifying each team member’s strengths and weaknesses - including your own - to build the best assignment.
Business, like life, is all about relationships with people. The more information you acquire, the more people you meet, relationships you establish, and the harder you work - the more likely you are to succeed.
What are you currently working on?
The knowledge I acquired through business experience and study has supported me in establishment of my business, Join the Dots Marketing. I am an advocate of employing students, and I have two part-time staff who are both enrolled in marketing. They have a good work ethic, are willing to learn and - as I found - with limited time they value getting the job done quickly and effectively.
What does the future hold?
I have a long way to go before my business is at the stage I would like it, however it’s the foundations that my studies at RMIT’s School of Vocational Business Education have allowed me to get this far.
Success Begins Here: Study the Diploma of Marketing in 2016.
Story: Ash Hibbert