RMIT University students have won the L'Oréal Brandstorm national competition for the fourth year in a row.
Team Vie de Luxe, comprising of Kate Duckworth, Amy Lee and Geoff Mann, will travel to Paris to represent Australia at the international final next month.
A second RMIT team Flight Bulb, involving Tayla Clarke, Vanessa Kelly and Caitlin Rooney, also made it to the national finals.
The students, who are studying programs in Marketing and International Business, were supervised throughout the competition by Emily Chung and Kathleen Griffiths from the School of Economics, Finance and Marketing.
Griffiths said both teams put in many hours of effort and she enjoyed seeing them develop and utilise new skills in the competition.
“Vie de Luxe performed particularly well and developed an innovative vision to reshape the travel retail experience,” she said.
"RMIT has achieved exceptional results in this competition since it began in Australia and the students this year have maintained that high standard."
The L’Oréal Brandstorm competition gives high achieving students from around the world the opportunity to combine marketing theory and creativity.
This year students were required to develop a new travel retail experience for the Lancôme brand.
More than 45,000 students from 280 universities in 46 countries have participated in Brandstorm since its launch in 1993.
RMIT is the leading institution in Australia, having won the national final seven times since 2006.
Vie de Luxe will pitch their campaign to L'Oréal CEO, Jean-Paul Agon, in Paris in mid-June.
They will compete against teams from 45 other countries for a travel grant valued at €10,000.