Social enterprise empowers women through fashion

Funded by Munas’ own savings, MOGA is an online retailer of headscarves and shawls made from 100 per cent silk, designed to out colour and out shine any other fabric on the market.

Twenty per cent of the profits are being used to help young girls attend secondary schools in disadvantaged communities.

“The social concept behind MOGA was inspired by my father, who sadly passed away two years ago, but always instilled in me the mindset to give back to those who are less fortunate,” Munas said.

As each design is not mass produced, Munas has ensured that customers are purchasing unique, eye-catching items.

“I noticed a gap in the market for young Islamic women who were religious and wanted to experiment with fashion but did not have anything that quite fit their eccentric and daring personalities.”

Although the process has been tedious, Munas was determined to see his vision come alive.

“I had sent over 500 emails to various digital printers and suppliers around the world but kept getting turned down because our minimum orders were far too small,” Munas said.

“I was eventually able to get a hold of an incredible supplier in China who has been patient and understanding and we have worked together over the last two years to develop our final product.”

Ultimately, Munas would love for MOGA to become a community of like-minded people who have a shared vision to make a difference in the world.

“Once we sell our first line of scarves, it would be great to create a short film or documentary to see where the money we donated goes towards,” he said.

“It would be a great way to share stories of who has benefited from our project, spotlighting the incredible things women do all over the world.”

Munas, a third year Bachelor of Communication (Advertising) student, said his education at RMIT has been an invaluable tool in helping him set up MOGA.

“I have made the most incredible network of partners and colleagues at RMIT who I have collaborated with to make this project happen,” he said.

“I have also been fortunate to have a great network of tutors and mentors who we have been able to bounce ideas off, and have provided great feedback.”

Munas is particularly grateful for the help of fellow Advertising student Hayley Carra, who joined MOGA this year to help craft its brand identity.

“Ultimately, the project would not be where it is today without the involvement of the university and its staff and students,” Munas said.

Story: Emma Morgan