First-year animation student Brent Arnold has won the CHOYA 2015 competition.
The Bachelor of Design (Animation and Interactive Media) student's 15 second promotional video will be screened at the Japanese Film Festival.
Arnold’s animation was produced for CHOYA, a traditional Japanese liqueur company which has recently expanded into the Australian market.
Drawing inspiration from the ume fruit which sit in the bottle of CHOYA drinks, Arnold decided to feature an ‘Umeshu Man’ in his animation.
“The big hook of the CHOYA drinks is the ume fruit, so the first thing I did was try to think of a way to incorporate them into an animation,” he said.
“This evolved into an actual character, with all of his segments being made out of the fruit.”
Arnold was ecstatic and surprised when he was announced the winner.
“I was invited to dinner with the competition organiser, Shinji Inaba, along with some of the other students who entered, where he showed us all the submissions,” he said.
“There really was some excellent work.”
Mark Lycette, Program Manager of Bachelor of Design (Animation and Interactive Media), said it was fantastic to see a first year student take on such a challenge and succeed.
“Brent had the confidence to submit a work using his own time and applying his skills,” he said.
“Nothing makes a teacher happier than your student taking on extra challenges, especially when they will be seen by many people.”
After being approached by a CHOYA Australian marketing representative, Lycette sent out the competition details to his animation students, three of whom submitted work.
“We encourage students to take on external competitive projects, as it helps to validate their skills and gain confidence,” he said.
Arnold said opportunities like the CHOYA competition are frequently e-mailed to students.
“This one came during the university break and I thought it was a good time to do some work outside of class projects,” he said.
“Personally I think the best thing you can get out of university is the ability to deal with people and work on projects, so I look forward to the opportunities that this program will provide in the next two years.”
Lycette also emphasised the importance of project work, stating that significant elements of the animation and interactive media program are delivered as industry works, simulating the real world.
“We endeavour to reach industry level quality in our outputs, ensuring that students will graduate with industry ready skills,” he said.
Arnold’s animations will be screened at 2015 Japanese Film Festival events across the country throughout October, November and December, with the Melbourne event to be held from 26 November to 6 December.
Story: Emma Morgan