RMIT students have worked with couturière Kara Baker in a summer intensive course focused on luxury fashion business management.
The Master of Fashion (Entrepreneurship) students had just two weeks to complete and pitch their ideas to the designer, in a course that would typically run over 12 weeks.
Baker has been in the fashion industry for over 40 years, with her Melbourne studio home to her collections that are viewed by appointment only.
Her personalised approach to fashion focuses heavily on the client; each garment is ordered, measured and fitted individually to the client’s proportions.
While already established as a fashion designer, Baker gave students of the Luxury Fashion Business Management course a simple brief: to raise her brand awareness.
Students had two weeks to plan and pitch their ideas to a panel of experts including their client, Kara Baker.
They drew on their knowledge of personas, design thinking, brand positioning and luxury fashion during their presentations.
RMIT Professor Michael Beverland provided students with specialist training during the summer intensive, based on his own research of design management, implementing marketing programs and branding and consumer behaviour.
Beverland understands the importance of industry projects within the School of Fashion and Textiles and the university as a whole.
“These projects allow students to apply theoretical knowledge to real-world challenges under commercial conditions,” he said.
Beverland has no doubt that Baker’s business will continue to grow over the coming years.
Baker was impressed with the students’ research and observations.
“I was inspired and challenged. I am in the process of implementing some of the ideas, starting off by re-building my business website,” Baker said.
The Master of Fashion (Entrepreneurship) degree focuses on areas such as management, business, retail intelligence, strategic branding and global supply chain analysis in the fashion industry.
Students gain high-level leadership skills that can be applied to independent fashion practice or commercial organisations locally or globally.
The next cohort of students who undertake the Luxury Fashion Business Management course will have the privilege to work on a similar project with RMIT alumnus Nixi Killick.
Success Begins Here: Develop strategic knowledge and leadership skills with RMIT's Master of Fashion (Entrepreneurship). Apply now.
Story: Jordan Di Stefano