RMIT students presented their design concepts to staff at the Grand Hyatt Melbourne to gain real life experience in design.
Communication Design lecturer Renato Gallina teaches a studio where students in the Bachelor of Design (Communication Design) design items for the luxury sector.
After a successful work integrated learning project with the Grand Hyatt Melbourne in 2015 which resulted in student work being shown at an international Hyatt Conference in Chicago, Gallina again approached the Grand Hyatt this year.
Assistant Manager at the Grand Hyatt, Indya Dwyer was impressed by the detail and elegance of the designs, so when the opportunity to continue the relationship with RMIT was presented she and the Grand Hyatt Melbourne Innovation Team were very excited.
“The work produced this year was just as amazing and of a very high standard; every project was unique and in fitting with brief provided to the students,” Dwyer said.
“The level of creativity, innovation and elegance in branding and designs was impressive and I can easily see any one of the amenities really adding to the guestroom experience at Grand Hyatt Melbourne.”
This year, Grand Hyatt Melbourne suggested students design prototype gift packs they could place into rooms to attain direct feedback from their guests.
The students were briefed by two members of the Grand Hyatt Melbourne team to create ‘promote a good night’s sleep’ prototypes and were given six weeks to produce them.
The 25 design students then had the opportunity to present their packs in a professional corporate environment, in one of Grand Hyatt Melbourne’s premium suite.
The Grand Hyatt Melbourne employees were from a variety of departments such as, Corporate Leadership, Sales and Marketing, Human Resources and Engineering; this gave students direct feedback on their work.
Third year student Zoe Hogan said that presenting her design concepts to the Grand Hyatt Melbourne was the perfect way to end a great assignment.
“This real world experience pushed me to make my work as good as it could be, because I knew that I would never come across this fantastic opportunity again,” Hogan said.
Student Jessica Inci said that working with the Grand Hyatt Melbourne to design and produce a range of products assisted in broadening her understanding.
“Luxury design is something that should be discreet and subtle,” Inci said.
Gallina said he was proud of the work the students achieved in the studio class.
“The students this year had a slight advantage as they were able to see most of the strong work that the students had created from the 2015 Grand Hyatt Melbourne project, however, the brief this year was a little different and the best work produced was still conceptually and visually impressive,” Gallina said.
Over the 6 week period the design students worked tirelessly to perfect their prototype to impress the employees at Grand Hyatt Melbourne; this created an opportunity for the students to showcase their talents and add to their graduating folio.
Reegan Nash, 3rd year student, said the opportunity to work with and gain feedback from such a highly-regarded real world client not only raised the standard of my design work, but provided invaluable industry insight that few other projects have given.
“It's an experience that will be a highlight of my time at RMIT," Nash said.
Story: Wendy Little