Brett Stavenuiter, Manager of Business Enterprise at RMIT University shares his top 10 reasons why business education contributes to business success.
People who are successful are prepared to learn – about business management, marketing, administration and importantly the internet as a place to do business.
Stavenuiter shares his top tips about business education. A good online business management course will provide budding online entrepreneurs with the following:
1. Planning tools – every business needs a business plan – not a 100 page thesis but a plan that takes the business purpose, its intentions and the plan of to achieve its goals.
2. Customer insights - customers insights need to guide every aspect of a business.
3. Competitor analysis – an understanding of competitors allows businesses to position and differentiate for success.
4. Pricing strategy – the ability to search and compare online means pricing on the internet is arguably more important than pricing in bricks and mortar businesses.
5. Digital marketing capability – business owners need to cut through the clutter and develop an online marketing approach that is right for them.
6. Exposure to successful people – successful business people can provide insight and inspiration to budding entrepreneurs.
7. People on your journey – to share experiences and learn from other students in the course.
8. Access leading business management minds – learn the latest business management theories and techniques from leading educators.
9. Case studies of success and importantly failure – compare and learn from real situations – the good and not so good.
10. A network of alumni – develop a network of colleagues to share learnings and success stories in the future.
RMIT University is offering massive open online courses (MOOCs) through FutureLearn Programs starting:
- 8 August - Planning for Success;
- 12 September - Customer Profiling for Success
- 17 October – Pricing for Success
- 21 November – Digital marketing for Success
Learn more about the Online Business Success Program.
Story: John Fergusson