Students will have the chance to spend six months working in a simulated advertising agency through a new hands-on marketing and communications course at RMIT.
RMIT is now taking midyear enrolments for the Certificate IV in Marketing and Communication, which starts in July.
The six-month course is designed to introduce students to the growing marketing and communication industries while developing professional writing and communication skills.
Students will build knowledge in topics including consumer marketing, market research, media scheduling and buying.
The course is strongly career-focused and students will work with real clients on real projects to gain an understanding of fundamental marketing concepts, said Acting Deputy Head of School (Marketing, Advertising, PR, International Trade and Logistics), Tim Wallis.
“This course is taught and assessed using practical skills and knowledge, with all teachers having recent industry experience,” he said.
“Students will be exposed to real clients and projects which will ensure they develop valuable practical skills.”
Students will hone their skills using professional training with a focus on work-integrated learning. A fully integrated simulated advertising agency called The Agency will be used throughout the semester to provide opportunities for real-life projects.
“Resources in The Agency include 20 widescreen Mac computers with design software pre- loaded, such as Adobe InDesign, Illustrator and Photoshop,” said Wallis. “Students will also get access to Asteroid and Radio Advisor during the media units.”
The Certificate IV in Marketing and Communication has been developed with the help of industry leaders to best prepare students for a future in new and developing media.
“This new program was developed to better fit with emerging industry practices,” Wallis said.
“It was developed after extensive consultation with industry, our passionate teachers and students. This was to ensure we had the best program to ensure our students the best possible career options.”
Students undertaking the Certificate IV in Marketing and Communication will have the option of finding entry level jobs in the marketing and communications industries or pursuing further study with the Diploma of Marketing or the Advanced Diploma of Marketing.
Success begins here: Study the Certificate IV in Marketing and Communication. Find out more.
Story: Kate Jones