A new work integrated learning initiative will see students placed in start-ups and participating in a workshop on creative thinking for the media industries.
On September 6 the Bachelor of Communication (Professional Communication) program launched the Enterprise, Innovation, Creativity Intensive (EIC) in partnership with RMIT Entrepreneur in Residence Marcus Powe.
25 third year students will undertake an intensive four day workshop with Powe on enterprise, innovation and creative thinking for the media industries and also be placed in a start-up as an internship.
Powe said the EIC Studio will enable students to identify and open the many doorways that lead to opportunities for their own professional careers or growing existing business.
“We are all born hardwired with remarkable creativity, innovation and entrepreneurship skills.
“As pioneers of the EIC Studio the students will all remember those skills and be ready to really make a difference.” Powe said.
The initiative was launched at the program's Internships and Industry Connections Event where students and staff were joined by members of the Program Advisory Committee (PAC) for Professional Communication, industry guests Jessie Csaplar and Georgia Harrison from Keep Left and third year internship ambassadors who undertook successful industry placements in 2016.
Lucinda Strahan, who lectures in the program said that the Enterprise, Innovation, Creativity Intensive had been developed specifically to nurture and hone innovative and lateral thinking in Professional Communication students who combine studies in journalism, media, public relations and advertising in their degree.
"Our students are perfectly placed for innovation and creative thinking because within the program they are exposed to more than one area of media and communications practice and encouraged to work out for themselves what the possibilities of these combinations can be.
"We encourage our students to find out for themselves what happens if they apply the strategy of public relations to a brilliantly produced piece of media, or the storytelling breadth of digital media to public interest issues usually covered in a stock-standard way by news journalism.
“We know that many of our graduates are innovative players in the industry and many apply this kind of thinking to business, Start-Up and entrepreneurship and so we wanted to provide an opportunity to nurture this," Strahan said.
A panel at the event moderated by Dr Winnie Salamon saw PAC members Joanna Schwarz (Business Specialist in Strategy at Telstra) and Paul Houlihan (Business Director, Double Jump Communications) joined by third year internship ambassadors Cassandra Cohen (2016 intern Prime Minister and Cabinet), Declan O'Hara (2016 intern The Conversation), Melissa Fan (2016 intern Keep Left PR, Content and Digital, and Isabella Radevski 2015 intern and now employee at Asha Holmes Publicity.
The Enterprise, Innovation, Creativity Intensive will commence semester one in 2017 and students who choose not to do the Enterprise, Innovation, Creativity Intensive will find placements in a variety of media organisations and industry settings.
Story: Wendy Little