A browser extension to combat fake news and a film challenging the stigma of autism captured the attention of judges of D&AD New Blood and Cannes Future Lions.
Lecturer and Industry Fellow Ben Crockett said as part of the third year course, in the Bachelor of Communication (Advertising) they involve students (as teams) in the two annual global creative competitions.
“The competitions are fast paced with high standards of expectation from judges and has very stiff competition – just what our students can expect from a modern advertising agency,” he said.
“Doing the competitions not only prepares students for industry, it also opens many doors if they are successful.”
This year third year students Saori Kunitake and Marie Rimish collected a D&AD pencil award for their project 'Pass it On', which was submitted as a response to the National Autistic Society Brief.
Kunitake said the D&AD pencil win is one of the highlights of her studies at RMIT where everything they learnt over three years finally paid off.
“More important than the award itself was the overwhelming support we received from our cohort and Peter Sorenson as our tutor and guidance in this project,” she said.
After spending her high school years in Japan, Kunitake was eager for a scene change and started looking into Australian universities.
“Meeting an Aussie exchange student in my high school and talking to her about my interests in design, she recommended RMIT,” she said.
“To be honest, at the time I knew very little about advertising – the course outline just seemed to tick all the boxes of what I liked doing but the course has taught me that there is much more to the advertising world than meets the eye.”
A second final year advertising student team with members Joshua Brown, Dane Clifford Wolfe, Ellery Forrest, Nicholas Rushbrook and Marisa Jayne were shortlisted for AKQA’s Cannes Future Lions competition.
The team completed the open technology based brief with a project titled WikiCert, aiming to combat the topical issue of fake news.
Jayne, who chose RMIT to take advantage of the industry-based learning, said their project Wikicert is a browser extension that aims to conquer the influx of fake news.
“To do this, it scans through statements, statistics and sources within an article and rates them on reliability,” she said.
“The highlight of our studies was definitely the hard-paced nature and challenging briefs we were given in third year.”
In the future Jayne sees a possibility for her group to continue working as a team by forming their own agency.
Kunitake also hopes to work alongside her creative partner Masha in an advertising agency in Melbourne.
“The long term goal is to climb the ladder to a leading art directing role and I would also love to work overseas at some point in my career.“
Story: Wendy Little