Professor Michael Beverland has been appointed subject editor of the online resource designed to benefit fashion educators around the world.
The Professor of Fashion Enterprise is part of a four-person team responsible for compiling global fashion business cases under leading UK publisher, Bloomsbury.
The project aims to prepare the next generation of fashion industry professionals to meet the increasing demand for business skills.
Equipping students with the tools to succeed in the current industry, the cases will join Bloomsbury’s other award-winning fashion resources like the Berg Fashion Library and Fairchild Books.
Beverland said he felt “a mix of excitement and trepidation” at his appointment to subject editor because of the work entailed.
“Commissioning 75 cases is a big responsibility, and seeing them developed in a short period of time can be difficult,” he said.
But as an RMIT educator, Beverland said it was also fulfilling to see his wider university selected to offer business cases towards the project.
“For RMIT to be selected as part of this initiative reflects their global reputation in fashion and textiles.”
The collection of cases comes at a time where industry professionals are seeing the gradual need to take control of commercial matters.
Beverland said newcomers to the fashion scene should quickly adopt business attitudes to avoid struggling with issues like brand establishment later on.
“Australia produces a lot of graduates for its size, but many will struggle through the early years to establish their own brand, which means so much talent is wasted,” he said.
“Those entering the industry should embrace the business side early. They arguably need to think about their business plan early in their training.”
This may include sticking to a personal brand, engaging with an online fan base and managing partners, said Beverland.
Hannah Crump, assistant editor in fashion at Bloomsbury, said that a resource like the Bloomsbury Fashion Business Cases could help familiarise students with these skills while still studying.
“The case method of teaching is a proven tool for business education, but we regularly hear from faculty that fashion-specific business cases are hard to come by.”
“We hope that offering accessible, engaging and fashion-orientated business cases will allow business skills to be more seamlessly integrated into fashion education," she said.
The editor team will commission a broad range of cases covering the international fashion system, from the design stage to merchandising and management, to accommodate students.
Both Crump and Beverland said participating in the initiative would be beneficial for authors, considering Bloomsbury’s worldwide reputation.
Their partners include educators, researchers and industry professionals, as well as fashion schools and fashion business or research centres.
“Institutions can promote their courses, teaching methods and research focus to an international audience with branded case collections,” said Crump.
“For educators, using your own materials and having them used globally is immensely satisfying,” Beverland added.
The Bloomsbury Fashion Business Cases are set to launch online at the end of 2018.
Story: Jennifer Park