Four RMIT graduates have had their final year project shortlisted in a prestigious global student competition.
Professional Communications graduates Madeline Catanese, Madeleine Carrucan, Nguyen Nguyen and Lorenzo Parronchi's branding concept ABSee has been shortlisted for the 2018 Future Lions award.
In collaboration with the Cannes Lions International Festival of Creativity, the AKQA Future Lions award challenges students to connect an audience of their choosing to a product or service from a global brand in a way that was not possible three years ago.
The students' concept ABSee combines Google Lens technology with the Oxford English Dictionary in a smart phone app that helps children with dyslexia to recognise and learn words.
The team developed the project in the course COMM2675 Professional Communication Studio in the Brand Storytelling studio led by Cangie Contessa.
"I'm so happy for the team. Regardless of the final outcome, this is a fantastic achievement. They showed a lot of creativity and resilience in developing this concept, and delivered a final case study that is absolutely world class" Contessa said.
Team member Madeline Catanese said the combination of skills each member developed during their studies in the Professional Communication program contributed to the successful outcome.
"Throughout the duration of the course, we had all developed a skill set that was slightly different but that was essential for the success of this project. The skills that each of us brought to the project allowed us to work holistically and to deliver a final outcome that we were all really proud of," Catanese said.
"The bond our group formed while working on this project together was pretty extraordinary. Our shared passion and belief in the project fuelled a memorable friendship; it was a really special way to finish up at RMIT."
Madeleine Carrucan said the challenging nature of the brief was one of the most memorable things about working on the project.
"Crafting an idea that wasn't possible three years ago pushed us all creatively," she said.
"One thing I learnt throughout the course was that it's not so much what an idea is, but what it can do. How an idea can impact someone in a positive way is almost more important than the idea itself. This informed our work for Future Lions, and no doubt will be something to remember in future endeavours."
Winners will be announced in June.
Story: Lucinda Strahan