Tony Cooper

Dr. Tony Cooper

Lecturer, Fashion Enterprise (ECDF)

Details

About

Dr Tony Cooper is a lecturer the School of Fashion and Textiles (Bachelor of Fashion Enterprise) at RMIT University and an active researcher in the 'Martech' field

Tony holds a PhD and master’s degrees in marketing and bachelor’s degrees in business and sociology. Prior to joining the fashion enterprise team at RMIT Melbourne, Tony spent several years at the London College of Fashion (University of the Arts London) as course leader in the BA (Hons) Fashion Marketing degree and earlier as course leader MA Strategic Fashion Marketing. With a depth of experience in senior leadership roles in consumer goods marketing in the Asia-Pacific region prior to his academic career, Tony has managed marketing, design, product development and production teams in leading global fashion brands.

Tony’s doctoral thesis investigated social media engagement in fashion brand communities, documenting the strategic management of online governance. He has published in many leading journals. Tony is active in several research fields including the evolution of digital and social media marketing.

Industry experience:
- University of the Arts London – Course Leader & Senior Lecturer
- Brand Champions Pty Ltd – Managing Director
- Fila Sport Oceania / SM Brands – Product Director

Research fields

  • 3506 Marketing
  • 3507 Strategy, management and organisational behaviour
  • 3503 Business systems in context
  • 3504 Commercial services

Teaching interests

MKTG1440 Digital Fashion Marketing Strategy
BUSM4798 Business Enterprise Launch Project
MKTG1041 Marketing Communication

Research interests

Marketing, Curriculum and Pedagogy
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Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Sentient' by Hollie Johnson, Gunaikurnai and Monero Ngarigo.

aboriginal flag
torres strait flag

Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.