Market Behaviour and Strategy

The Market Behaviour and Strategy Research Group brings a cross-disciplinary panel of expertise fundamental challenges in social science.

In business, social enterprise and public policy alike it is usually easy to come up with new ideas.

The much harder problem lies in figuring out, before committing to large-scale implementation, whether the new plan, strategy, program or intervention actually works. An all too common flaw in applied social science is to presume that what works in theory also works in practice.

Testing these conjectures is the task of evaluation, often by experimental means – whether in the laboratory or in the field – and using advanced statistical and econometric methods. The Market Behaviour and Strategy Group brings a cross-disciplinary panel of expertise to this fundamental challenge in social science. 

Drawing upon techniques developed in the natural and medical sciences, program or intervention evaluation methods are a hot-issue across applied business, organisational and social science research. The goal is to bring scientific rigour to experimental and evidence-based approaches to organisational and institutional design and to policy interventions.


Market Behaviour and Strategy Research Group projects

Research areas

The Market Behaviour and Strategy Group is a cross-disciplinary group that brings together researchers with diverse expertise and research interests.

These include:

  • The application of statistical techniques to problems in micro-economics, specialising in the analysis of cross section and longitudinal survey data, market modelling, measuring advertising effectiveness and discrete choice modelling.
  • Health economics and the consumption of risky (addictive) products such as tobacco, alcohol and gambling. Evaluation research examining the impact of harm reduction policies in terms of their ability to deliver the desired outcome (a reduction in consumption), cost effectiveness and welfare effects on both consumers and society overall.
  • Structural Equation Modelling to evaluate the effectiveness of the strategic priorities and configuration of organisations and their service systems; specifically assessing which organisational and service capabilities act as key drivers of firm performance and how those capabilities are shaped by culture, strategy, leadership, and technology.
  • Evaluation of macroeconomic policies and markets (financial and foreign exchange markets, exports and imports markets, commodity and energy markets) by applying panel and time series econometric tools.  These techniques are used to examine issues relating to market efficiency, convergence of markets, specific shocks influencing markets, and the characteristics of these shocks, for example, whether they are common or idiosyncratic, persistent or temporary, symmetric or asymmetric. 
  • Branding, consumer culture, marketing strategy, sport marketing and sponsorship, and product design.
  • Evolutionary economics, innovation economics (and policy), institutional economics and cultural economics.
  • Development economics, the effectiveness of foreign aid, Millennium Development Goals and economic shocks.

Key contacts

Professor Jason Potts 
Professor in the School of Economics, Finance and Marketing.

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Acknowledgement of country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.