Selling and buying value in B2B markets, featuring global value expert Todd Snelgrove, former Global Vice President of Value at SKF and Founding Partner at The Experts in Value.
Todd Snelgrove is a former Global Vice President of Value in SKF with over 15 years’ experience in being the team leader on understanding, presenting, calculating, pricing, and purchasing on Total Cost of Ownership (TCO) or Total Profit Added™ (TPA™) for SKF, and Vice President of Marketing for ABB. Todd is now the founding partner at The Experts in Value, a consultancy that helps companies sell, market, price and negotiate based on measurable value.
Todd is acknowledged to be the leading subject matter expert in the field of value. He has developed and implemented his insights into strategies for sales and marketing programs, strategic account management, customer value partnership agreements, TCO procurement strategies, and numerous other programs that help companies to increase profitability by measuring and understanding Total Profit Added™. Todd has demonstrated successful customer partnership agreements with Global Fortune 1000 companies, in numerous industries and segments, in all geographies of the world.
Todd´s work has been featured in Harvard Business Review, MIT Sloan Management Review, and many other outlets, and he is regularly leading sessions on value at Executive MBA courses on institutions such as IMD, Kellogg, Esade, and London Business School. Todd is also a Founding Fellow at the Sales Leadership Alliance, which is part of the Chartered Institute of Marketing UK, and sits on the Editorial Board of the International Journal of Sales Transformation and Associate Editor Journal of Creating Value. Todd also received a “1 of 50 best practices” by Strategic Account Management Association.