The focus of the research is on Web 2.0 technologies in organisations to understand how these technologies add value to organisational operations.
Organisations are increasingly deploying social media for innovation and entrepreneurship. Unique characteristics of social media such as user created content, multiplatform access, transparency, synchronous as well asynchronous communication and networking enables novel ways of interacting with customers and business partners for new business opportunities, to enhance business, to source and recruit best employees, establish new business trends and to innovate processes, services and management.
Social media such as blogs, wikis, Linkedin, Facebook, Yammer and a myriad other social networking sites are changing organizational communication, publishing and information dissemination trends supporting dynamic content, digital democracy and rapid development of interactive online services. Although organisational social media and networking offer new opportunities, organisations are still struggling with the challenges of an appropriate social media strategy, achieving ROI from social media investment, keeping up with new social media developments, social media data analytics and new social business models.
|Mohini Singh||Pradip Sarkar|
|Konrad Peszynski||Say Yen Teoh|
|John Lenarcic||Siddhi Pittayachawan|