In business, social enterprise and public policy alike it is usually easy to come up with new ideas.
The much harder problem lies in figuring out, before committing to large-scale implementation, whether the new plan, strategy, program or intervention actually works. An all too common flaw in applied social science is to presume that what works in theory also works in practice.
Testing these conjectures is the task of evaluation, often by experimental means – whether in the laboratory or in the field – and using advanced statistical and econometric methods. The Market Behaviour and Strategy Group brings a cross-disciplinary panel of expertise to this fundamental challenge in social science.
Drawing upon techniques developed in the natural and medical sciences, program or intervention evaluation methods are a hot-issue across applied business, organisational and social science research. The goal is to bring scientific rigour to experimental and evidence-based approaches to organisational and institutional design and to policy interventions.
Professor Jason Potts
Professor in the School of Economics, Finance and Marketing.