Struggling to find a job that he actually enjoyed, and faced with a stagnating career, Alex Diamond chose to study a Masters of Marketing at RMIT.
Co-Owner, Brand Vitamin
Here Alex explains how he got in touch with his creative side through a Master of Marketing.
Why did you choose the Master of Marketing?
I wanted to move into a creative field and a friend recommended RMIT. RMIT’s reputation of providing practical, industry focused training attracted me to the course.
After previously studying a property degree, I was excited to move away from my field and reinvent myself. I also wanted to find a rewarding form of work, which I did not have previously.
What did you like about the program?
The amount of new people that you meet, working on presentation skills, approaching problems from a different perspective and the facilities – especially building 80. It’s like a Star Trek space-aged learning facility of the future. The classrooms are setup in a way that enables discussion based lecturing, which brings learning into the future.
Which extra-curricular activities did you participate in?
The Australia Post Design Challenge was all about designing an innovation hub for Australia Post. The creative element and the teamwork aspects were great. Although we didn’t win, it was great working with someone who came from a design background.
I also enjoyed the Sunsmart project where we redesigned an app for Sunsmart. I worked heavily with the team and we won that project.
How have you used the skills in your career?
Shortly after graduating I secured a role working with a major business-to- business company on how they could relaunch their brand. This involved conducting extensive market research, and we used the insights from this to propose short and long term strategies that they could undertake to dramatically improve their growth.
I also did freelance work for a health start up in the CBD to get their digital marketing up to scratch. These were both great opportunities and really enhanced the knowledge and skills I received from my course.
I am currently working as the team leader of marketing for a major education provider.
What would you tell people wanting to study this program?
It's challenging and you'll want to bang your head against the wall at some times, but it's worth it for the people that you'll meet and the doorways that will open up to you.