Georgia Rajic has been kicking goals on and off the sports field since graduating from RMIT with a Bachelor of Business (Marketing) (Applied).
Georgia's passion for a range of sports (netball, soccer, softball and more) along with her talent for business marketing ensured an enjoyable and successful study journey at RMIT. But it took some time to find the right path.
“In Year 12, my marks were much better than I anticipated so I decided to put on hold my grand marketing plans and do a law degree,” Georgia said.
“I got my ATAR which was also better than I was expecting and got into a double degree of law/business at another institution. I should have known that the signs were not good when I was not excited by the offer – and the campus didn’t spark any joy either.
“I ended up starting the law degree and I made a lot of friends, but I absolutely hated what I was doing. It was not for me. I thought I’d be wasting my ATAR if i didn’t use it up on a degree that had a high entry requirement instead of doing something I clearly would have loved. I was very wrong.”
The result was an unexpected break from study for the remainder of that year. Georgia took on a retail job, reflected on her study choices and then began planning for the next chapter.
“I always enjoyed business management and humanities subjects during high school. When I was in Year 12 I attended an ‘experience day’ at RMIT and learnt about what marketing actually was,” Georgia said.
“I’ve always been a nosy person and interested in knowing why and how people do things and that’s what really drew me to marketing. It’s the psychology behind business and I love knowing the insights behind it. I love data and how that drives decisions.
“I always wanted to go to RMIT because I loved the campus being in the heart of the city and the practical nature of the University really stood out for me.
“So I applied via VTAC again and this time, got in to RMIT.
“I cried with joy.”
Inspired and determined to get back on track, Georgia jumped at the chance to start studying marketing. She commenced her studies at RMIT city campus and soon discovered the added bonus of joining RMIT’s sporting clubs.
“I decided to throw myself into doing new things and embrace all opportunities that came my way. Even though I had followed soccer for years, I had never played so I joined RMIT football club. The girls were super welcoming and joining the club was one of the best things I had ever done,” she said.
“I ended up joining the committee at the end of the first year to put into place the business knowledge I was learning in my degree. Being the only female committee member in the club was daunting but everyone was very welcoming and I’m very proud of the work we did there. At the start of the next year I also joined the committee of RMIT netball club.
“I ended up pitching an idea to RMIT Sport to run a free social netball competition and was able to get 87 students involved over eight weeks. It was an awesome opportunity to be able to pitch something, run it and then see all the final results with students being involved in something I love. I took over the presidency of the netball club and we grew from two teams to 17 playing social and competitive netball all over Melbourne, including at Bundoora.
“Running a club is a lot like running a business. But it also gave the opportunity to meet some of the best friends I’ve made through my time at uni and it really opens your perspective on how things work and to work with people of different backgrounds.”
Following a study tour to Canada, Georgia successfully applied to work within RMIT’s student recruitment team for her third year study placement.
“Thanks to everything I studied and my volunteering experiences, the jump into full time work was not that scary,” Georgia said.
“I was involved in running marketing and advertising campaigns for the university which was a really cool experience as a current student. After my internship year, I was lucky enough to get a full time job in RMIT’s marketing area.”
Georgia hopes to eventually work in marketing for the aviation or sporting industries.
“Both are massive passions of mine, but thanks to the broad nature of my course I really feel equipped to go into anything,” she said.
“The best thing you can ever do is try. Although new things are scary and fear of failure is real, if I didn’t fail so hard at the first course I did I would not be where I am today.
“I’m so grateful for the opportunities I had at RMIT to try everything I wanted to do.”
Story: Rowan Roebig