In her own words, Sally Boxall has a “speckled education background”. From science to animation, she is now studying the Diploma of Marketing and Communication.
Marketing and communications is a perfect amalgamation of my passions...
Since finishing VCE, I have completed a Bachelor of Science as well as a Certificate II in Animation. These two fields however, were simply not quite satisfying my thirst for involvement in the fast-paced society that we live in. So I decided to combine the two.
My analytical science-driven brain interspersed with my flair for creativity, led me right to marketing and communications.
I chose RMIT for the hands-on experience...
After much research, I chose to attend RMIT as they have a world-renowned Marketing and Communications vocational education faculty. The hands-on and industry simulated experiences integrated within the course separates RMIT from its competitors.
Over less than a year of beginning my marketing journey at RMIT, I have worked alongside real clients such as Metro Trains and Dentsu Mitchell.
I enjoy the broad scope of the course...
By strategically clustering units, we are able to cover 14 different classes in the diploma. In essence, it works as the marketing and communications tasting platter and we are able to get a feel for all positions in the marketing and communications spectrum, from creative design using industry-recognised Adobe software, to unwrapping asteroid and developing a mental portfolio of market analysis fundamentals.
We also go back to basic and learn how to write copy, structured specifically for target audiences, as well as learn about the ubiquitous digital realm of social media. It is this variety RMIT offers that I find highly appealing, especially as a result of my educational faculty-jump.
RMIT’s marketing and communication teaching team are highly engaging and constantly find new teaching methods. From Kahootz quizzes to in-class activities, they are continuously finding new ways to test us, therefore creating a highly stimulating environment and maximising class time.
RMIT’s vocational education system is all about pathways...
After completing the Diploma or Advanced Diploma, there are several options to venture into higher education, with multiple bachelor pathways available, accrediting you for your vocational studies.
I took my first official step into the marketing industry...
At the start of the semester, one of my teachers announced to the class that one of her media connections, KAYO, a hybrid marketing and advertising agency in Melbourne CBD, was looking at taking on an RMIT student intern. Immediately I eagerly filled out the application form. Two interviews later and I was seated in KAYO’s office.
Since then I have worked alongside several clients with live campaigns, and while doing so, have learnt a myriad of things. From developing digital content for clients, to communicating with social media influencers on platforms such as Tribe and Scrunch, I have had first-hand experience in the fast-paced marketing industry.
Dealing with real budgets and deadlines, as well as working alongside the managing director, has not only made me evolve as a student, but also mature as an adult.
Through this incredible opportunity, I have discovered that marketing is most definitely the pathway for me, and I cannot wait to delve deeper into the industry