Course Summary
Using a cross-disciplinary approach you will examine, within the larger context of the corporate knowledge resource, a range of issues associated with the gathering, analysis and distribution of business intelligence. Upon completion you will develop a basic understanding of the fundamental concepts including: identifying sources of information that are harnessed for business intelligence; reviewing the contributions of competitor analysis, environmental scanning, and business forecasting; assessing relevant IT systems; investigating the design and management of business intelligence systems; and, examining the impact of cognitive bias on decisions.
This management oriented course asks you to assess the impact of current relevant developments in big data, business analytics, and artificial intelligence. You are asked to differentiate noteworthy benefits from marketing hype.
In particular, the course is designed to have you to grapple with the challenges of predicting the future and fostering appropriate 21st Century skills.