In this course you will gain the foundation knowledge for corporate strategic planning for enterprises and organisations that have a significant engineering and technology base. You will develop strategies enabling your engineering organisation to compete in the national and global marketplace. You will investigate market mechanisms and national and international economies in which modern industrial enterprises operate and the impacts that they have on individual firms competing in national and global markets. You will also examine the effective integration of economic and corporate aspects of strategic planning and policy influence and study cases which are especially relevant to engineering and technology based enterprises and organisations.