The Market Research course is designed to give you a very practical understanding of how market research is conducted and managed for optimal results. You will learn about the stages of market research - from problem definition to the reporting on results - with a particular focus on learning how to use the most common market research tools. You will develop the capability to effectively plan and manage market research projects as well as conduct basic data analysis. The course also aims to provide a foundation for higher-level subjects requiring quantitative and qualitative analysis.