In this course you will gain knowledge of sales theory and effective sales strategies and tactics. In practical exercises, you will apply theory to specific communication, selling or negotiation situations. The exercises will refine and advance your general communication and teamwork skills including listening, persuasion, collaboration, networking, and oral and written presentation.

The knowledge and skills that you will acquire in this course are not only useful for a career in sales, but they will help you in any contexts where you need to persuade others (e.g. your job interview) and find viable business opportunities (e.g. your entrepreneurial business endeavour).

Successful completion of this course contributes to attaining the following Australian Marketing Institute (AMI) Marketers' professional competencies:

13. Sales/business development

You will also work towards developing the following AMI professional competencies:

6. Data analytics

11. Corporate communications

14. Sales enablement

21. Communications