To develop an effective strategic plan, a company needs to address four broad questions: What is our present situation? What is the likely future situation? Where do we want to go from here? And how are we going to get there? In this course you will apply these questions to generate strategic recommendations for a real Australian company. Your work will be based on current and credible industry reports and peer reviewed journals, and you will learn how to adapt and apply widely recognized strategy models to organize and analyse the information. After completing this course, you will have the necessary skills and knowledge to critically evaluate or conduct your own strategic business plan and be comfortable communicating with industry and strategy professionals.

Successful completion of this course contributes to attaining the following Australian Marketing Institute (AMI) Marketers' professional competencies:

3. Strategy

You will also work towards developing the following AMI professional competencies:

16. Commercial awareness and financial acumen

18. Planning, project management and performance measurement

20. Innovation and quality management