The changes in the retail sector have made retailing increasingly complex and more competitive. Contemporary retailers are adopting an omnichannel approach; the seamless integration of their physical and online retail experiences. This course will introduce you to retail marketing strategies and management. Emphasis will be placed on the application of theoretical concepts to practical marketing situations. In this course you will develop an understanding of the current and evolving nature and role of retail marketing in the overall marketplace. You will also learn how to identify, appraise, and formulate retail marketing strategies that result in profitable and sustainable performance. Throughout the course, you will be expected to visit stores, websites and other retail environments to explore ongoing developments in retailing.

Successful completion of this course contributes to attaining the following Australian Marketing Institute (AMI) Marketers' professional competencies:

9. Channel marketing

You will also work towards developing the following AMI professional competencies:

2. Customer experience

6. Data analytics

13. Sales/business development