In this course marketing strategies are explored and applied to the connection of sport and business. A strategic sport marketing perspective is developed and related to the marketing actions of sport organisations at local and global levels, as well as considering those businesses and agencies undertaking marketing activities through an association with sport.

Successful completion of this course contributes to attaining the following Australian Marketing Institute (AMI) Marketers' professional competencies:

7. Product and services management

You will also work towards developing the following AMI professional competencies:

3. Strategy

17. Organisational capabilities and governance

21. Communications