This course will equip you with the knowledge and skillsets necessary to work as an effective executive in the service economy. The course will examine the characteristics of service, recognise the unique challenges involved in service provision and strategies to manage, innovate, communicate and implement service solutions successfully that are appropriate to various stakeholders. Specifically, this course requires you to leverage on evidence-based information and research to critically analyse services issues and opportunities in order to design innovative service solutions.

Successful completion of this course contributes to attaining the following Australian Marketing Institute (AMI) Marketers' professional competencies:

2. Customer experience

7. Product and services management