This course extends what you have learned in introductory marketing to the broader international marketing environment. It introduces you to an advanced understanding of the international marketing environment, the international marketing mix, and international marketing strategy. You will gain a critical understanding of the role and importance of international marketing to the firm through analyses of all elements of the international marketing environment. You will explore and assess an international marketing strategy and apply principles of international marketing management to the international marketing mix through real life business cases and contexts.

Successful completion of this course contributes to attaining the following Australian Marketing Institute (AMI) Marketers' professional competencies:

3. Strategy

You will also work towards developing the following AMI professional competencies:

9. Channel marketing

17. Organisational capabilities and governance