The focus of this course is business and network marketing, looking at how value is created internally and through the network in order to compete effectively in business markets. This involves understanding the nature of value exchanges and the business relationships. In today's competitive environment, effective relationships and value creation depends firms acting in networks of relationships between suppliers, distributors, customers and other stakeholders, in order to access or mutually develop key resources and competences.

The course is both descriptive and practically-based and provides you with the opportunity to investigate and analyse key strategies and activities in business markets.

Successful completion of this course contributes to attaining the following Australian Marketing Institute (AMI) Marketers' professional competencies:

9. Channel marketing

You will also work towards developing the following AMI professional competencies:

11. Corporate communications

13. Sales/business development

14. Sales enablement