Brand Management is a key topic for your degree and your career as professional marketers. Brands represent the most important asset a firm has and are therefore crucial to creating lasting value. This course will focus on the management of brands, including evaluating, developing and building brands, and measuring brand performance and the impact of digital media on brands. You will also focus on how marketers mange brand meaning and value and develop brand strategies across a variety of business services. Close attention will be paid to the role customers and other stakeholders play in creating brand meaning and value.

Successful completion of this course contributes to attaining the following Australian Marketing Institute (AMI) Marketers' professional competencies:

4. Brand