This course centers on the increasingly crucial role of sustainable marketing within modern organisations, addressing environmental challenges and promoting sustainable business practices. It is crafted to provide you with the skills and knowledge necessary to implement and innovate sustainable marketing strategies effectively. Focusing on the broader impact of marketing beyond its traditional commercial confines, the course explores how marketing principles can be adapted to support environmental sustainability and ethical business operations. The curriculum encompasses a thorough analysis of contemporary sustainable marketing practices, the development of strategic sustainability-focused campaigns, and an examination of the latest trends in the field. This comprehensive approach ensures you are well-prepared to contribute to and shape the evolving landscape of sustainable marketing in diverse organisational settings.

Successful completion of this course contributes to attaining the following Australian Marketing Institute (AMI) Marketers' professional competencies:

19. Sustainability

You will also work towards developing the following AMI professional competencies:

23. Ethics and integrity