In this course you will cover:

• language and culture related issues which impact language in the workplace;
• strategies for language management and use in multinational and international organisations;
• case studies in global organisations and the impact of language diversity on global operations.

Topics will include:

• language in the workplace - a knowledge management perspective
• the relationship of language, culture and management in the development of language strategies for international organisations
• communication in multinational organisations
• managing language diversity in global business teams
• language management strategies for foreign subsidiaries
• translation markets; the implications for global/local marketing
• linguistic auditing; matching an organisation's language capabilities with its strategic needs