Course Summary
In this capstone course, you will develop and launch your own fashion venture or consult with fashion brands to practice fashion entrepreneurship in the real world. This course aims to advance your mastery at a high level. It is designed for you to synthesise and integrate knowledge, connect theory and practice as well as demonstrate holistic achievement of program learning outcomes. You will develop and critically analyse growth opportunities, market penetration and business development. You will explore and implement strategies for business, marketing, management, product development, and operations. This facilitated learning experience will require you to test the feasibility, viability and desirability for a brand and new products/services in the global fashion business environment.
This course includes a work integrated learning experience in which your knowledge and skills will be applied and assessed in a real or simulated workplace context and where feedback from industry and/ or community is integral to your experience. Your design presentations will be facilitated through feedback and engagement with industry partners.