This course provides an overview of the fundamentals of airline operational strategy. You will examine the various types of airline route structures, in particular hub-and-spoke and point-to-point networks. Based on airline network strategy, fleet planning is also investigated. The airline as a product will be explored including product design and alliance strategies. The importance of fuel on airline operations will be evaluated in terms of its economic impact, and special consideration will be given to fuel conservation. All of these aspects will then be encapsulated in the context of air fare structures and their distribution and yield management and their importance for airline operations.

This course includes a work integrated learning experience in which your knowledge and skills will be applied and assessed in a real or simulated workplace context and where feedback from industry and/ or community is integral to your experience.