Course Summary
Advertising uses media, both traditional and contemporary, to convey client messages to audiences. The range of media options is continually expanding with the growth of digital technology and social media; the challenge for advertising clients, planners, creatives and media professionals is to be aware of, and exploit, these opportunities.
The course is designed to give you insights into how the appropriate choice - and integration - of media can maximise the communication effect. You will critically examine media theories, and will investigate and interpret the media landscape and consumer trends, in order to determine the most effective means to reach your selected audience.