The purpose of this course is to give you an overview of the advertising, its functions, practices, and an appreciation of its role within the broader communications industry.

In the course, you will examine advertising theory, practice, and explore the processes involved in creating effective communication campaigns. You will also review the role of advertising agencies, professional roles within advertising agencies, the importance of clients, target audiences, message and media strategy and creative thinking.

As part of this course, you will undertake learning activities/assessment to engage and connect you with industry relevant to your current studies.