Here is your chance to look into the world of advertising and discover what it is that advertising creatives, such as art directors and copywriters really do. You will also explore the question of whether advertising really needs to be creative in order to be effective?

In this course, you will investigate creativity theory and the processes used by advertising creatives as well as generating your own creative solutions (both written and visual) to communication problems. You'll follow the formation of an advertising campaign from the preparation of the creative brief to the development of a creative strategy and end up with a folio of creative ideas that work across a variety of media, for a range of target audiences.