In this course you will explore the inter-relationships between design, technology and culture, as illustrated through the evolution of media culture from the 20th Century to the present day. You will investigate theoretical and historical perspectives of visual design, the impact of digital technology, and network culture. This comparative exploration of the formal and aesthetic qualities of visual design evolution will also act as a basis for experimenting with visual language. You will examine the dynamic relationship between audience and designer. Contemporary theories and models of communication will also be introduced, including their relationship to identity, ethics and cultural literacy and how they will inform your design practice.