This course will cover the key areas of retailing, marketing (including the external environments), brand management, merchandising, communication with the innovations which underpin them, and their impact on fashion trade practices. You will analyse these practices in the local and international contexts. You will also investigate situational, physical and virtual business strategies/models which will be used to effectively plan retailing strategies to increase organisational market share and meet fiscal objectives.

Fashion retailing sits centre to the monopolistic marketing environment and meets with ongoing competitive forces. You will research and examine these forces in relation to the challenges met by current fashion brands and conglomerates within the Australian and global retail markets.

Strategic decision making forms your synthesised approach in meeting the challenges associated with patterns of trade and as they impact on micro and macro environments.