This course introduces you to the craft of professional writing and explores ways in which you can shape messages for specific audiences and purposes. By studying the principles of clear writing and 'plain language' you learn to communicate effectively across written, oral and graphic forms. You then apply these principles to a variety of documents such as written correspondence, media releases and proposals. You also explore how writing for the ear differs from the eye and how the language of persuasion differs from that of informing. The skills you learn in this course apply across the industry and are essential to your work as a writer and /or editor.