The luxury segment of the fashion industry is currently providing significant challenges for today's luxury brand marketer. Escalating raw material costs, economic meltdowns, and political instability play havoc in this global luxury fashion business. Coupled with the changing nature of the global luxury fashion client and the challenges that the internet has brought to the fashion luxury industry, new strategies are required to meet the demands of this fast paced industry.

Your learning in this course will focus on aspects of luxury fashion business marketing, to enable you to meet these challenges head on.

In this course you will explore topics such as: the importance of heritage to luxury branding, the changing nature of the global luxury consumer, the pros and cons of licensing, the importance of the couture line and celebrity endorsements, the luxury environment, luxury brand strategies and brand extension strategies, online strategies, the importance of markets such as China, counterfeiting and what the future may hold for luxury fashion brands.